With most of the country in quarantine due to COVID-19, news crews everywhere have been forced to get creative. Through socially-distanced news teams, make-shift home studios and Zoom interviews, the new world of daily news is unprecedented territory, and it’s changing by the minute. At CK Communications, we have experience in media training for corporations, the military, and government officials. That being said, giving virtual interviews through your phone or computer is vastly different from an in-person interview. Here are some helpful tips:
Make sure you know which platform you will be interviewed on. It may be Zoom, FaceTime, or Skype. Whatever the platform is, make sure you have the latest version of the software installed and get to know the features in advance.
Before the interview, close all the programs on your computer, turn-off notifications, and double-check that your webcam and microphone are turned on.
If possible, record a video for practice to make sure your computer is set up correctly and that the sound quality is acceptable.
Make sure you have a quiet room with a simple, tidy background for the interview. You don’t want anything in the frame that’s going to be distracting. Know what is going on over your shoulder- by now, we’ve all seen interviews where unexpected visitors walk through an important meeting/interview!
Pay attention to the lighting. It’s important to be well lit without glare or shadows on your face. Natural light is always preferred, so use light from a window whenever possible.
Sit up straight and sit forward on your chair. You’ll appear more authoritative and professional.
If possible elevate your computer or laptop. The most flattering angles are those from higher up.
Classic, clean-cut clothing is best for an interview. Keep it simple and avoid checks, plaids, and other busy patterns. Solid colors are best, and jewel tones are flattering on almost everyone.
When answering questions, don’t look at the speaker on the screen, or the person you’re connecting with – look directly into the camera. Practice this beforehand, because it does feel awkward, and goes against your natural instincts!
Try not to talk with your hands. (If you’re Italian like Kerry and myself, that may be difficult.) In-person talking with your hands may help you emphasize a point but over the computer, it can be a distraction.
Don’t forget to be expressive and conversational. Yes, you’re alone in a room, looking into a little camera. But you still want to come across as lively, warm and engaged.
These tips will help you pass your online interview with flying colors. For information on media training or tips on preparing content for an interview, contact us at CK Communications. We’re here to help!