As public relations practitioners, we believe it is our duty to become trusted counsel for our clients. We work closely with them to understand perceptions and concerns so that we can support strategic decision making. We analyze, anticipate and interpret public opinion, attitudes, and issues that might impact, for good or ill, the operations and plans of an organization. We can help our clients anticipate issues and proactively work to address them to avoid negative consequences. When all is said and done, we work to protect and enhance our clients’ image through ethical and strategic practices.
Let us handle everything!
- Building your online presence
- Gaining interview exposure
- Press Releases
- Reputation & Image Repair
- Image Consulting
We believe our professional values are vital to the integrity of the profession as a whole. We follow the values and guidelines of the Public Relations Society of America. https://www.prsa.org/about/ethics/prsa-code-of-ethics
Advocacy
We serve the public interest by acting as responsible advocates for those we represent. We provide a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate.
Honesty
We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public.
Expertise
We acquire and responsibly use specialized knowledge and experience. We advance the profession through continued professional development, research, and education. We build mutual understanding, credibility, and relationships among a wide array of institutions and audiences.
Independence
We provide objective counsel to those we represent. We are accountable for our actions.
Loyalty
We are faithful to those we represent, while honoring our obligation to serve the public interest.
Fairness
We deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public. We respect all opinions and support the right of free expression.